Meta Ads Funnel

A system that scales — not just ads

I don't just set up marketing, I set up a system that works long term, delivers results and has the ability to scale.

Plan 1 — Foundation & Launch

The first plan on how I work — the plan can be adjusted based on need.

  1. Phase 1

    Educational Landing Page (Compliance-First)

    Scope

    • Informational & educational landing page
    • Clear positioning
    • Trust elements, structure for ads traffic
    • Optimised for audience & future scaling
  2. Phase 2

    Social Media Accounts Setup (FB & IG)

    Scope

    • Professional setup of Facebook & Instagram
    • Profile optimisation (bios, visuals, links)
    • Brand consistency across platforms
    • Ready for organic + paid traffic
  3. Phase 3

    Organic Content Posting

    Scope

    • Educational & trust-building content
    • Consistent posting for 7 days
    • Designed to warm up accounts before ads
    • Content aligned with future updates
  4. Phase 4

    Advertising Infrastructure Setup

    Scope

    • Meta Business Suite setup (Business Manager, ad accounts, permissions)
    • Ad-ready structure for Meta
    • Compliance-focused setup to reduce rejections
  5. Phase 5

    Paid Ads Setup, Testing & Optimisation (Multi-Platform)

    Scope

    • Create compliant, conversion-focused ads
    • Test multiple hooks, angles, creatives & messaging
    • Launch across Meta
    • Analyse performance and scale budget into the ads with the best ROAS
    • Ongoing optimisation (cut losers, push winners)

Plan 2 — Meta Ads Product Marketing

Designed to maximize relevance and conversion by giving each featured product its own dedicated customer journey.

  1. Phase 1

    Product Landing Page Development

    Scope

    • Create 3 dedicated landing pages, one for each selected product
    • Optimize each page for trust, user experience, and conversions
    • Clear calls-to-action directing visitors to the corresponding product page on your main website to complete their purchase
  2. Phase 2

    Meta Ads Infrastructure Setup

    Scope

    • Configure Meta Business Manager, Ads Manager, Pixel, and conversion tracking
    • Ensure the account and website are properly structured for campaign tracking and optimization
    • Implement a compliance-focused setup to minimize ad issues
  3. Phase 3

    Creative Development & Campaign Setup

    Scope

    • Create high-converting Meta ad creatives for each featured product
    • Develop product-specific ad copy, headlines, and creatives
    • Launch 3 separate Meta ad campaigns (or ad sets), each promoting a single product and directing traffic to its dedicated landing page
  4. Phase 4

    Testing, Optimization & Scaling

    Scope

    • Monitor campaign performance across all three products
    • Test audiences, creatives, hooks, and messaging
    • Optimize campaigns based on CTR, CPC, CPA, and ROAS
    • Scale the highest-performing campaigns for long-term growth

Customer journey

Meta Ad
Dedicated Product Landing Page
Product Page
Checkout
Purchase

Ready to launch your Meta funnel?

Place your order on Fiverr and we'll adjust the plan to fit your products, budget and timeline.