Meta Ads Funnel

A system that scales — not just ads

I don't just set up marketing, I set up a system that works long term, delivers results and has the ability to scale.

Plan 1 — Foundation & Launch

The first plan on how I work — the plan can be adjusted based on need.

  1. Phase 1

    Educational Landing Page (Compliance-First)

    Scope

    • Informational & educational landing page
    • Clear positioning
    • Trust elements, structure for ads traffic
    • Optimised for audience & future scaling
  2. Phase 2

    Social Media Accounts Setup (FB & IG)

    Scope

    • Professional setup of Facebook & Instagram
    • Profile optimisation (bios, visuals, links)
    • Brand consistency across platforms
    • Ready for organic + paid traffic
  3. Phase 3

    Organic Content Posting

    Scope

    • Educational & trust-building content
    • Consistent posting for 7 days
    • Designed to warm up accounts before ads
    • Content aligned with future updates
  4. Phase 4

    Advertising Infrastructure Setup

    Scope

    • Meta Business Suite setup (Business Manager, ad accounts, permissions)
    • Ad-ready structure for Meta
    • Compliance-focused setup to reduce rejections
  5. Phase 5

    Paid Ads Setup, Testing & Optimisation (Multi-Platform)

    Scope

    • Create compliant, conversion-focused ads
    • Test multiple hooks, angles, creatives & messaging
    • Launch across Meta
    • Analyse performance and scale budget into the ads with the best ROAS
    • Ongoing optimisation (cut losers, push winners)

Plan 2 — Meta Ads Product Marketing

Designed to maximize relevance and conversion by giving each featured product its own dedicated customer journey.

  1. Phase 1

    Product Landing Page Development

    Scope

    • Create 3 dedicated landing pages, one for each selected product
    • Optimize each page for trust, user experience, and conversions
    • Clear calls-to-action directing visitors to the corresponding product page on your main website to complete their purchase
  2. Phase 2

    Meta Ads Infrastructure Setup

    Scope

    • Configure Meta Business Manager, Ads Manager, Pixel, and conversion tracking
    • Ensure the account and website are properly structured for campaign tracking and optimization
    • Implement a compliance-focused setup to minimize ad issues
  3. Phase 3

    Creative Development & Campaign Setup

    Scope

    • Create high-converting Meta ad creatives for each featured product
    • Develop product-specific ad copy, headlines, and creatives
    • Launch 3 separate Meta ad campaigns (or ad sets), each promoting a single product and directing traffic to its dedicated landing page
  4. Phase 4

    Testing, Optimization & Scaling

    Scope

    • Monitor campaign performance across all three products
    • Test audiences, creatives, hooks, and messaging
    • Optimize campaigns based on CTR, CPC, CPA, and ROAS
    • Scale the highest-performing campaigns for long-term growth

Customer journey

Meta Ad→
Dedicated Product Landing Page→
Product Page→
Checkout→
Purchase

Ready to launch your Meta funnel?

Place your order on Fiverr and we'll adjust the plan to fit your products, budget and timeline.