Challenge
The previous storefront looked generic, mixed compliant and non-compliant claims, and had a technical foundation that blocked SEO growth. Checkout was low-trust and mobile UX was poor.
Approach
We ran a full brand and compliance audit, then rebuilt the site on a hardened WooCommerce stack. Every product page was rewritten around research-use language, published purity data, and downloadable certificates of analysis. Site architecture, schema, and internal linking were re-engineered around peptide-family clusters.
Outcome
Within 90 days the brand consistently outranked incumbents on core research peptide terms and tripled qualified checkout starts. Compliance risk dropped materially while premium pricing held.
"Our peptide website finally looks like a premium scientific supplier. Conversion rate has never been higher."
